Free Tool
Google Ads ROI & Cost-Per-Lead Calculator
Plug in your numbers and see what your ad budget could produce, and which lever matters most.
Your estimated month
- Clicks
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- Leads
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- Cost per lead
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- New customers
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- Cost per customer
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- Revenue
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- ROAS
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- Profit after ad spend
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Formulas: clicks = budget ÷ CPC · leads = clicks × conv. rate · CPL = budget ÷ leads · customers = leads × close rate · revenue = customers × value · ROAS = revenue ÷ budget. Estimates only; not a guarantee.
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